Put your brand in the physical world — at scale, in the right markets, in the right environments. We plan and activate OOH and DOOH campaigns across marquee locations nationwide, building bespoke media plans that match your geography, your audience, and your investment to deliver maximum awareness where it matters most.
Let's Talk OOHThe difference between a forgettable OOH buy and a campaign that moves brand metrics is almost never the creative — it's the plan. The right markets. The right formats. The right weighting between premium placements and broad coverage. That's where the work happens before a single billboard goes live.
We start with the brief: where you need to be, who you need to reach, and what you need them to feel when they see it. From there we build a bespoke plan — options across formats and partners, with clear weighting and rationale — so you understand exactly how your investment is working before you commit to it.
"The best OOH campaigns feel inevitable in the markets they run. That's a planning outcome, not a creative one."
— LaunchWave approachOOH isn't one medium — it's a collection of distinct environments, each with its own audience mindset, dwell time, and creative requirements. We plan across all of them, weighting spend to where your audience actually is.
The highest-reach OOH format — large-format static and digital displays along high-traffic corridors and interstates. Ideal for brand awareness in key markets, new market entry, and driving directional consideration at scale. Digital units allow dayparting and creative rotation.
Captive, high-dwell-time audiences with above-average income and decision-making authority. Airport environments are premium brand territory — terminals, jetways, baggage claim, and gate areas put your message in front of frequent travelers during extended exposure windows.
Bus wraps, taxi tops, subway stations, and transit shelters reach urban commuters at street level — high frequency, local market saturation, and demographics that skew younger and higher-income in major metros. Effective for hyper-local market presence and repeat impression building.
Interactive and static digital displays in retail corridors, shopping centers, and transit hubs. Shorter dwell time but high contextual relevance — audiences are already in a commercial mindset. Digital kiosks support dynamic creative, dayparting, and real-time content updates.
Screens inside gyms, medical offices, sports venues, restaurants, and bars — environments where audiences are stationary, attentive, and often receptive to brand messages. Niche but high-impact for specific audience profiles and contextual relevance plays.
High-profile placements with outsized cultural visibility — Times Square, major sports complexes, convention center takeovers, and landmark digital installations. Reserved for campaigns where presence is the message and market perception is the objective.
Every OOH engagement starts with the brief: the markets you need to be in, the audiences you're trying to reach, and the business objective driving the activation. From there we build a plan with real options — not a single recommendation — with clear weighting between formats and rationale for how each placement earns its budget.
Every plan starts with a clear brief — target geography, audience profile, flight timing, and investment parameters. We build around your specific objective, whether that's saturating a single market, announcing entry into a new city, or building national presence across a coordinated multi-market flight.
We don't hand you one plan — we hand you choices. Each recommendation comes with clear rationale: why this format, why this market, why this weight against total investment. You understand what you're buying and why before anything is committed, with flexibility to optimize the mix before launch.
Relationships with major OOH operators mean access to premium inventory, competitive rates, and first-look on high-profile placements. We negotiate on your behalf — not as a one-time buyer, but as a consistent partner — to maximize what your investment delivers in market.
OOH measurement has evolved. Foot traffic studies, mobile device exposure data, brand search lift, and digital retargeting of OOH-exposed audiences all help connect physical presence to digital and business outcomes. We build measurement frameworks into the plan from the start — not as an afterthought.
Tell us where you need to be. We'll build the plan to get you there.
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