Reach, influence, and convert high-value audiences across the premium open web. We unify enterprise DSP technology with precise B2B and B2C intent data to drive full-funnel discovery, build active consideration, and put your brand in front of the right people — wherever they consume media.
Let's Talk ProgrammaticMost programmatic programs waste the majority of their budget. They buy broad, accept low-quality inventory, and optimize toward easy metrics — viewability, CTR — that have little correlation with actual business outcomes. The result is reach that looks good in a dashboard and does little in the market.
We approach programmatic differently: audience-first architecture, curated supply paths, and bidding models aligned to real conversion events — not proxies for them. The goal isn't impressions. It's influence over the people who actually buy.
"Most programmatic spend doesn't fail because of bad targeting. It fails because the inventory is bad and no one is auditing it."
— LaunchWave approachWe operate across the industry's leading programmatic platforms — each selected for its data ecosystem, inventory quality, and bidding capabilities specific to your audience and objectives.
High-scale omnichannel buying across premium open-web publishers, CTV, digital audio, and high-impact display. Deep first- and third-party data ecosystems with granular bid-stream controls and cross-publisher frequency management.
Broad-reach contextual and intent-driven display across millions of sites and Google properties — uniquely leveraging search history, YouTube engagement signals, and Google in-market intent data to serve contextually relevant visual ads.
B2B-focused programmatic delivery targeting key buying committees within specific account lists across the open web — bypassing consumer noise by focusing exclusively on qualified decision-makers with active purchase intent signals.
Programmatic creative isn't one size. A CTV pre-roll demands different execution than a high-impact native unit or a dynamic display banner. We build format-specific creative that earns attention in each placement — and use Dynamic Creative Optimization to tailor messaging in real time by audience segment, geography, and browsing context.
B2B firmographic layers — company lists, job titles, seniority, industry verticals — via Bombora, Demandbase, and 6Sense integrations. B2C behavioral and retail purchase signals from Amazon DSP. First-party CRM data for retargeting and suppression. Contextual curation against premium editorial environments to reinforce brand authority.
Programmatic enforcement of viewability thresholds (70%+ via IAS, DoubleVerify, or Oracle MOAT). Strict brand safety blocklists and continuous domain auditing to eliminate low-quality inventory, MFA sites, mobile app clutter, and high-frequency irrelevant domains. Supply-path optimization to reduce fees and maximize working media.
Goal-based programmatic bidding aligned to business outcomes — vCPM, CPCV, Cost per Qualified Visit — not vanity engagement metrics. Cross-publisher frequency capping and recency controls to prevent ad fatigue and manage exposure across channels. Cross-device and household graph management for seamless journey mapping.
Holdout and geographic lift tests to measure true incremental brand lift and downstream search query volume. A/B creative and segment experiments across formats and intent data providers. For B2B: pipeline and account-level attribution tracking target account engagement, site visitor lift, and CRM influence beyond last-click metrics.
Let's audit where your display and video budget is going — and build a program that earns its spend.
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