/*
Theme Name: LaunchWave
Theme URI: https://launchwavemarketing.com
Author: LaunchWave Marketing
Description: Custom bespoke theme for LaunchWave Marketing
Version: 1.0
*/
:root {
  --ink: #0b2340;
  --muted: #50647c;
  --blue: #0878f9;
  --blue-dark: #065ec4;
  --cream: #fbf8f2;
  --paper: #fffdf9;
  --line: #dce8f3;
  --sky: #eaf6ff;
  --navy: #031a33;
  --radius: 22px;
  --font: 'Inter', ui-sans-serif, system-ui, sans-serif;
}
html { scroll-behavior: smooth; }
body { font-family: var(--font); color: var(--ink); background: var(--paper); line-height: 1.55; overflow-x: hidden; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }

.container { width: min(1160px, calc(100% - 48px)); margin: 0 auto; }

.eyebrow {
  display: block; margin-bottom: 14px;
  font-size: 10.5px; font-weight: 800; letter-spacing: .22em;
  text-transform: uppercase; color: #334b65;
}
.eyebrow.light { color: #7fb8e8; }

.display {
  font-family: Georgia, 'Times New Roman', serif;
  font-weight: 700; letter-spacing: -.055em; line-height: .94;
}

.btn {
  display: inline-flex; align-items: center; gap: 9px;
  min-height: 48px; padding: 0 22px; border-radius: 12px;
  background: var(--blue); color: #fff !important;
  font-weight: 800; font-size: 13.5px;
  box-shadow: 0 8px 24px rgba(8,120,249,.18);
  transition: transform .2s ease, background .2s ease;
  white-space: nowrap; border: none; cursor: pointer;
}
.btn:hover { transform: translateY(-2px); background: var(--blue-dark); }
.btn-ghost {
  background: transparent; color: var(--blue) !important;
  box-shadow: none; padding-left: 0;
}
.btn-ghost:hover { background: transparent; transform: none; color: var(--blue-dark) !important; }
.btn-white { background: #fff; color: var(--navy) !important; box-shadow: 0 8px 24px rgba(0,0,0,.12); }
.btn-white:hover { background: var(--sky); }

/* ── HEADER ── */
header {
  position: fixed; top: 0; width: 100%; z-index: 900;
  background: rgba(255,253,249,.94); backdrop-filter: blur(16px);
  border-bottom: 1px solid rgba(220,232,243,.7);
}
.nav {
  min-height: 74px; display: flex; align-items: center;
  justify-content: space-between; gap: 28px;
}
.brand { display: flex; align-items: center; }
.site-logo { height: 36px; width: auto; display: block; }
.site-logo-footer { height: 32px; width: auto; display: block; }
.nav-links { display: flex; align-items: center; gap: 4px; list-style: none; margin-left: auto; margin-right: 20px; }
.nav-item { position: relative; }
.nav-a {
  display: block; padding: .6rem 1rem; font-size: 13px; font-weight: 700;
  color: #263c55; border-radius: 10px; transition: color .2s, background .2s;
}
.nav-a:hover { color: var(--blue); background: var(--sky); }
.drop {
  position: absolute; top: calc(100% + 8px); left: 50%; transform: translateX(-50%) translateY(6px);
  opacity: 0; visibility: hidden; min-width: 210px;
  background: #fff; border: 1px solid var(--line); border-radius: 16px;
  box-shadow: 0 20px 60px rgba(11,35,64,.12); padding: .6rem 0;
  transition: all .3s cubic-bezier(.16,1,.3,1);
}
.nav-item:hover .drop { opacity: 1; visibility: visible; transform: translateX(-50%) translateY(0); }
.drop a {
  display: flex; align-items: center; gap: .7rem;
  padding: .75rem 1.25rem; font-size: 13px; font-weight: 600; color: var(--ink);
  transition: background .2s, color .2s;
}
.drop a i { width: 15px; text-align: center; color: var(--blue); font-size: .75rem; }
.drop a:hover { background: var(--sky); color: var(--blue); }
.menu-toggle { display: none; border: 0; background: none; font-size: 24px; color: var(--ink); cursor: pointer; }

/* ── HERO ── */
.hero {
  margin-top: 74px; position: relative; padding: 95px 0 75px; overflow: hidden;
  background:
    radial-gradient(ellipse at 80% 15%, #dcefff 0 16%, transparent 36%),
    radial-gradient(ellipse at 90% 88%, #e4f5ff 0 13%, transparent 34%),
    var(--cream);
}
.hero::after {
  content: ''; position: absolute; right: -10%; top: -18%; width: 56%; height: 88%;
  border-radius: 48% 52% 45% 55%; background: #dff1ff;
  opacity: .82; transform: rotate(-18deg); z-index: 0;
}
.hero-grid {
  position: relative; z-index: 1;
  display: grid; grid-template-columns: 1.05fr .95fr; align-items: center; gap: 55px;
}
.hero h1 { font-size: clamp(54px, 6.2vw, 90px); max-width: 680px; }
.hero h1 em { color: var(--blue); font-style: normal; }
.hero-copy { max-width: 620px; margin: 26px 0 32px; font-size: 17px; color: #43576d; line-height: 1.7; }
.hero-actions { display: flex; gap: 14px; align-items: center; flex-wrap: wrap; }

/* Stat cards floating */
.hero-cards { position: relative; z-index: 2; display: grid; grid-template-columns: 1fr 1fr; gap: 14px; max-width: 460px; margin-left: auto; }
.hcard {
  padding: 24px 22px; border: 1px solid rgba(207,224,239,.9); border-radius: var(--radius);
  background: rgba(255,255,255,.92); box-shadow: 0 20px 55px rgba(11,35,64,.1);
  transition: transform .3s ease, box-shadow .3s ease;
}
.hcard:hover { transform: translateY(-4px); box-shadow: 0 28px 70px rgba(11,35,64,.14); }
.hcard:nth-child(1) { grid-column: span 2; }
.hcard-label { font-size: 10px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: #59718b; margin-bottom: 6px; }
.hcard-num { font-family: Georgia, serif; font-size: 3.2rem; font-weight: 700; letter-spacing: -.06em; line-height: 1; color: var(--ink); }
.hcard-num span { color: var(--blue); }
.hcard-sub { font-size: 12.5px; font-weight: 600; color: var(--muted); margin-top: 6px; }
.bars { height: 60px; display: flex; align-items: end; gap: 5px; margin: 14px 0 0; }
.bars b { flex: 1; border-radius: 4px 4px 0 0; background: #b9dfff; display: block; }
.bars b:nth-child(1){height:18%}.bars b:nth-child(2){height:28%}.bars b:nth-child(3){height:38%}
.bars b:nth-child(4){height:51%}.bars b:nth-child(5){height:64%}.bars b:nth-child(6){height:78%}
.bars b:nth-child(7){height:88%}.bars b:nth-child(8){height:100%;background:#5eabf7}

/* ── TICKER ── */
.ticker { background: var(--blue); padding: .85rem 0; overflow: hidden; }
.ticker-track { display: flex; gap: 3rem; width: max-content; animation: tick 35s linear infinite; }
@keyframes tick { 0%{transform:translateX(0)} 100%{transform:translateX(-50%)} }
.ticker-item { display: flex; align-items: center; gap: .7rem; color: #fff; font-size: .8rem; font-weight: 600; white-space: nowrap; }
.ticker-dot { width: 5px; height: 5px; background: rgba(255,255,255,.5); border-radius: 50%; flex-shrink: 0; }

/* ── TRUST / STATS ── */
.trust { padding: 28px 0 0; background: #fff; }
.trust-label { font-size: 10px; font-weight: 800; letter-spacing: .17em; text-transform: uppercase; color: #63768a; margin-bottom: 22px; text-align: center; }
.stats-band {
  display: grid; grid-template-columns: repeat(4, 1fr);
  border: 1px solid #e0ebf4; border-radius: 20px; overflow: hidden;
  background: #f7fbff; margin-bottom: 0;
}
.stat-cell {
  padding: 26px 28px; display: flex; align-items: center; gap: 16px;
  border-right: 1px solid #e0ebf4;
}
.stat-cell:last-child { border-right: 0; }
.stat-icon { width: 50px; height: 50px; border-radius: 50%; display: grid; place-items: center; background: #e4f3ff; color: var(--blue); font-size: 1.2rem; flex-shrink: 0; }
.stat-cell strong { display: block; font-family: Georgia, serif; font-size: 2rem; font-weight: 700; letter-spacing: -.04em; line-height: 1; }
.stat-cell span { font-size: 11.5px; color: #60758b; font-weight: 600; margin-top: 3px; display: block; }

/* ── SECTION ── */
.section { padding: 90px 0; }
.section.off { background: var(--cream); }
.section.dark { background: var(--navy); }
.section-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 30px; margin-bottom: 38px; }
.section-head h2 { font-size: clamp(42px, 5vw, 66px); max-width: 660px; }
.section-intro { color: #52677c; margin-top: 16px; font-size: 1.05rem; line-height: 1.75; max-width: 620px; }

/* ── SERVICES ── */
.services-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.service-card {
  min-height: 320px; position: relative; overflow: hidden; padding: 26px 23px;
  border: 1px solid #dfe9f2; border-radius: 18px; background: #fff;
  transition: transform .3s ease, box-shadow .3s ease;
}
.service-card::after {
  content: ''; position: absolute; left: -15%; right: -15%; bottom: -33%; height: 45%;
  border-radius: 50%; background: #dcefff;
}
.service-card-link {
  text-decoration: none;
  color: inherit;
  display: contents;
}
.services-grid > *:nth-child(2) .service-card::after { background: #ffe1d1; }
.services-grid > *:nth-child(3) .service-card::after { background: #d9f3e9; }
.services-grid > *:nth-child(4) .service-card::after { background: #e4ddff; }
.services-grid > *:nth-child(5) .service-card::after { background: #ffefd9; }
.services-grid > *:nth-child(6) .service-card::after { background: #dff3ff; }
.services-grid > *:nth-child(7) .service-card::after { background: #f3ddf8; }
.services-grid > *:nth-child(8) .service-card::after { background: #ffd9e8; }
.service-card:hover { transform: translateY(-5px); box-shadow: 0 18px 50px rgba(11,35,64,.1); }
.service-icon { width: 45px; height: 45px; border-radius: 50%; display: grid; place-items: center; background: #eaf6ff; color: var(--blue); font-size: 1.1rem; margin-bottom: 28px; }
.service-card h3 { font-family: Georgia, serif; font-size: 1.3rem; font-weight: 700; letter-spacing: -.03em; max-width: 180px; margin-bottom: 12px; line-height: 1.15; }
.service-card p { position: relative; z-index: 2; font-size: 13px; color: #596d82; line-height: 1.65; max-width: 210px; }
.service-arrow { position: absolute; bottom: 22px; left: 23px; z-index: 3; color: var(--blue); font-size: 1.2rem; transition: transform .2s; }
.service-card:hover .service-arrow { transform: translateX(4px); }
.service-wide { display: block; }
.service-wide h3 { max-width: 210px; }
.service-wide p { max-width: 210px; }

/* ── APPROACH ── */
.approach-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 60px; align-items: center; }
.approach-img {
  min-height: 480px; border-radius: var(--radius); overflow: hidden; position: relative;
  background: linear-gradient(135deg, #bdd7e8, #6e91a7);
  box-shadow: 0 25px 70px rgba(17,54,82,.18);
}
.approach-img::before {
  content: ''; position: absolute; inset: 0;
  background: repeating-linear-gradient(100deg, transparent 0 28px, rgba(255,255,255,.15) 29px 31px);
  transform: skewX(-12deg) scale(1.2);
}
.approach-badge {
  position: absolute; left: 8%; right: 8%; bottom: 8%;
  padding: 22px 24px; border-radius: 16px;
  background: rgba(255,255,255,.95); box-shadow: 0 12px 30px rgba(0,0,0,.12);
}
.approach-badge .big { font-family: Georgia, serif; font-size: 2.2rem; font-weight: 700; color: #16875a; line-height: 1; }
.badge-metrics { display: grid; grid-template-columns: repeat(3,1fr); gap: 14px; margin-top: 14px; padding-top: 14px; border-top: 1px solid #dde6ed; }
.badge-metrics b { display: block; font-family: Georgia, serif; font-size: 1.5rem; font-weight: 700; }
.badge-metrics span { font-size: 10px; color: #64778a; font-weight: 700; }
.approach-text h2 { font-size: clamp(40px, 4.5vw, 62px); margin-bottom: 1.5rem; }
.approach-text p { color: #52677c; font-size: 1.05rem; line-height: 1.8; margin-bottom: 1.2rem; }

/* ── PROCESS ── */
.process-head { display: grid; grid-template-columns: 1fr .9fr; gap: 55px; margin-bottom: 48px; align-items: end; }
.process-head h2 { font-size: clamp(42px, 5vw, 64px); }
.process-head p { color: var(--muted); font-size: 1.05rem; line-height: 1.75; }
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; position: relative; }
.steps::before { content: ''; position: absolute; top: 21px; left: 22px; right: 22px; height: 1px; background: #b7d9f7; }
.step { position: relative; z-index: 1; }
.step-num { width: 43px; height: 43px; border: 2px solid #72b8fb; border-radius: 50%; display: grid; place-items: center; background: #fff; font-size: 11.5px; font-weight: 900; color: var(--blue); margin-bottom: 18px; }
.step h3 { font-family: Georgia, serif; font-size: 1.3rem; font-weight: 700; margin-bottom: 8px; }
.step p { font-size: 13px; color: #607489; line-height: 1.65; max-width: 210px; }

/* ── PLATFORMS ── */
.platform-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: 14px; margin-top: 3rem; }
.plat {
  border: 1px solid rgba(255,255,255,.1); border-radius: 18px;
  padding: 2rem 1rem; text-align: center;
  background: rgba(255,255,255,.04);
  transition: all .35s ease;
}
.plat:hover { border-color: rgba(255,255,255,.25); background: rgba(255,255,255,.08); transform: translateY(-4px); }
.plat svg, .plat img { width: 52px; height: 52px; margin: 0 auto 12px; display: block; }
.plat-name { font-size: .75rem; font-weight: 700; color: rgba(255,255,255,.5); }
.plat:hover .plat-name { color: rgba(255,255,255,.85); }

/* ── WHY DIFFERENT ── */
.diff-grid {
  display: grid;
  grid-template-columns: 1fr;
  max-width: 800px;
  margin: 0 auto;
  gap: 0;
}.diff-grid h2 { font-size: clamp(42px, 5vw, 64px); margin-bottom: 1.5rem; }
.diff-grid .section-intro { margin-bottom: 2rem; }
.diff-bullets { list-style: none; display: grid; gap: 12px; }
.diff-bullets li { display: flex; gap: 12px; font-size: 14px; font-weight: 700; align-items: flex-start; }
.diff-bullets li::before { content: "≈"; color: var(--blue); font-weight: 900; flex-shrink: 0; }
.testimonial { padding: 34px; background: var(--paper); border-radius: var(--radius); box-shadow: 0 20px 60px rgba(57,41,27,.09); border: 1px solid var(--line); }
.testimonial-quote { font-family: Georgia, serif; font-size: 1.4rem; font-weight: 700; letter-spacing: -.03em; line-height: 1.35; color: var(--ink); }
.testimonial-person { display: flex; align-items: center; gap: 12px; margin-top: 24px; font-size: 12px; font-weight: 800; color: var(--ink); }
.avatar { width: 44px; height: 44px; border-radius: 50%; background: linear-gradient(135deg, #b9dfff, #5e99c8); flex-shrink: 0; }

/* ── WHY CARDS (dark section) ── */
.why-cards { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 3rem; }
.why-card {
  background: rgba(255,255,255,.05); border: 1px solid rgba(255,255,255,.08);
  border-radius: var(--radius); padding: 2.8rem; position: relative; overflow: hidden;
  transition: all .4s ease;
}
.why-card::before { content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px; background: linear-gradient(90deg, var(--blue), #5eabf7); transform: scaleX(0); transform-origin: left; transition: transform .4s ease; }
.why-card:hover::before { transform: scaleX(1); }
.why-card:hover { transform: translateY(-5px); border-color: rgba(255,255,255,.15); }
.why-num { font-family: Georgia, serif; font-size: 3rem; font-weight: 700; color: rgba(68, 128, 239, 0.512); line-height: 1; margin-bottom: .75rem; }
.why-card h3 { font-family: Georgia, serif; font-size: 1.35rem; font-weight: 700; color: #fff; margin-bottom: .85rem; }
.why-card p { font-size: 13.5px; color: rgba(255,255,255,.6); line-height: 1.8; }

/* ── CORE VALUES ── */
.values-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 3rem; }
.value-card {
  background: #fff; border: 1px solid var(--line); border-radius: var(--radius);
  padding: 2.5rem 2.2rem; text-align: center;
  transition: transform .3s ease, box-shadow .3s ease, border-color .3s;
}
.value-card:hover { transform: translateY(-5px); box-shadow: 0 18px 50px rgba(8,120,249,.1); border-color: var(--blue); }
.value-icon { width: 58px; height: 58px; background: linear-gradient(135deg, var(--blue), #5eabf7); border-radius: 16px; display: grid; place-items: center; font-size: 1.4rem; color: #fff; margin: 0 auto 1.5rem; }
.value-card h3 { font-family: Georgia, serif; font-size: 1.2rem; font-weight: 700; margin-bottom: .85rem; }
.value-card p { font-size: 13.5px; color: var(--muted); line-height: 1.75; }

/* ── INDUSTRIES MARQUEE ── */
.marquee-wrap { overflow: hidden; padding: 1rem 0; }
.marquee-row { display: flex; gap: 1.1rem; width: max-content; animation: march 38s linear infinite; }
.marquee-row.rev { animation-direction: reverse; margin-top: .85rem; }
@keyframes march { 0%{transform:translateX(0)} 100%{transform:translateX(-50%)} }
.ind-chip {
  padding: .65rem 1.5rem; border-radius: 50px; font-size: .85rem; font-weight: 700;
  white-space: nowrap; border: 1.5px solid #dce8f3; color: var(--ink); background: #fff;
  transition: border-color .3s, color .3s;
}
.ind-chip:hover { border-color: var(--blue); color: var(--blue); }
.ind-chip.alt { background: rgba(255,255,255,.06); color: rgba(255,255,255,.65); border-color: rgba(255,255,255,.12); }

/* ── FAQ ── */
.faq-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: 65px; align-items: start; }
.faq-grid h2 { font-size: clamp(42px, 5vw, 62px); }
.faq-list { border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
  width: 100%; border: 0; background: none; padding: 20px 4px;
  display: flex; justify-content: space-between; align-items: center;
  text-align: left; font: 700 13.5px/1.4 var(--font); color: var(--ink); cursor: pointer;
  transition: color .2s;
}
.faq-q:hover { color: var(--blue); }
.faq-q .icon { font-size: 20px; transition: transform .25s; flex-shrink: 0; }
.faq-item.open .icon { transform: rotate(45deg); }
.faq-a { display: none; padding: 0 4px 18px; color: var(--muted); font-size: 13.5px; line-height: 1.75; }
.faq-item.open .faq-a { display: block; }

/* ── CASE STUDIES / BLOG PLACEHOLDER ── */
.ph-box {
  background: var(--sky); border: 2px dashed rgba(8,120,249,.2);
  border-radius: var(--radius); padding: 5rem; text-align: center; margin-top: 2.5rem;
}
.ph-box i { font-size: 3rem; color: rgba(8,120,249,.25); margin-bottom: 1.25rem; display: block; }
.ph-box h3 { font-family: Georgia, serif; font-size: 1.4rem; font-weight: 700; color: var(--muted); margin-bottom: .5rem; }
.ph-box p { font-size: 13.5px; color: #8aa5bf; }

/* ── CTA / CONTACT ── */
.cta-section {
  position: relative; overflow: hidden; padding: 70px 0;
  background: var(--navy); color: #fff;
}
.cta-section::after { content: ''; position: absolute; width: 650px; height: 280px; right: -100px; top: -100px; border: 1px solid rgba(75,157,235,.2); border-radius: 50%; transform: rotate(-15deg); pointer-events: none; }
.cta-grid { position: relative; z-index: 1; display: grid; grid-template-columns: 1fr .85fr; gap: 55px; align-items: center; }
.cta-grid h2 { font-size: clamp(40px, 5vw, 63px); }
.cta-grid p { color: #b8c8d9; font-size: 1rem; line-height: 1.75; margin-bottom: 1.75rem; }
.contact-form {
  background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.1);
  border-radius: var(--radius); padding: 2.5rem;
}
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.form-group { display: flex; flex-direction: column; gap: 6px; margin-bottom: 14px; }
.form-group label { font-size: 10px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: rgba(255,255,255,.45); }
.form-group input, .form-group select, .form-group textarea {
  background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.12);
  border-radius: 10px; padding: .9rem 1.1rem; color: #fff;
  font-family: var(--font); font-size: .9rem; outline: none;
  transition: border .25s; width: 100%;
}
.form-group input::placeholder, .form-group textarea::placeholder { color: rgba(255,255,255,.25); }
.form-group input:focus, .form-group select:focus, .form-group textarea:focus { border-color: var(--blue); }
.form-group select {
  -webkit-appearance: none;
  appearance: none;
  cursor: pointer;
}
.form-group select option { background: var(--navy); }
.form-group textarea { resize: vertical; min-height: 100px; }
.cb-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: .5rem; margin-bottom: 14px; }
.cb-label { display: flex; align-items: center; gap: .55rem; font-size: .8rem; color: rgba(255,255,255,.55); cursor: pointer; font-weight: 500; }
.cb-label input { accent-color: var(--blue); }
.form-submit { width: 100%; padding: 1rem; background: var(--blue); color: #fff; font: 700 .95rem var(--font); border: none; border-radius: 50px; cursor: pointer; transition: all .25s; margin-top: .4rem; }
.form-submit:hover { background: #fff; color: var(--navy); transform: translateY(-2px); }
.social-links { display: grid; gap: .85rem; margin-top: 2rem; }
.soc-btn {
  display: flex; align-items: center; gap: .9rem;
  padding: .95rem 1.5rem; background: rgba(255,255,255,.06);
  border: 1px solid rgba(255,255,255,.12); border-radius: 12px;
  color: #fff; font-weight: 600; font-size: .88rem;
  transition: all .3s ease;
}
.soc-btn:hover { background: var(--blue); border-color: var(--blue); transform: translateX(5px); }
.soc-btn i { font-size: 1.1rem; color: #7fb8e8; }
.soc-btn:hover i { color: #fff; }

/* ── FOOTER ── */
footer { padding: 28px 0; background: #fff; border-top: 1px solid var(--line); }
.foot-row { display: flex; justify-content: space-between; align-items: center; gap: 20px; }
.foot-links { display: flex; gap: 22px; }
.foot-links a { font-size: 12px; font-weight: 700; color: var(--muted); transition: color .2s; }
.foot-links a:hover { color: var(--blue); }
footer p { font-size: 11.5px; color: #8aa5bf; }

/* ── REVEAL ── */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .75s ease, transform .75s ease; }
.reveal.in { opacity: 1; transform: none; }

/* ── RESPONSIVE ── */
@media (max-width: 1024px) {
  .hero-grid, .approach-grid, .diff-grid, .faq-grid, .cta-grid, .process-head { grid-template-columns: 1fr; gap: 36px; }
  .hero-cards { max-width: 560px; margin: 0 auto; }
  .stats-band { grid-template-columns: repeat(2, 1fr); }
  .stat-cell:nth-child(2) { border-right: 0; }
  .services-grid { grid-template-columns: repeat(2, 1fr); }
  .services-grid > * { grid-column: span 1 !important; }
  .platform-grid { grid-template-columns: repeat(3, 1fr); }
  .why-cards, .values-grid { grid-template-columns: 1fr; }
  .nav-links, .nav > .btn { display: none; }
  .menu-toggle { display: block; }
}
@media (max-width: 600px) {
  .hero h1 { font-size: 48px; }
  .hero-cards { grid-template-columns: 1fr 1fr; }
  .hcard:nth-child(1) { grid-column: span 2; }
  .stats-band { grid-template-columns: 1fr; }
  .stat-cell { border-right: 0; border-bottom: 1px solid #e0ebf4; }
  .stat-cell:last-child { border-bottom: 0; }
  .services-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .steps::before { display: none; }
  .platform-grid { grid-template-columns: repeat(2, 1fr); }
  .form-row, .cb-grid { grid-template-columns: 1fr; }
  .cta-grid { gap: 2.5rem; }
}

/* ── PAID SEARCH PAGE ── */
.ps-hero { background: var(--ink); padding: 120px 0 100px; }
.ps-hero-inner { max-width: 760px; }
.ps-hero-label { font-size: 11px; font-weight: 800; letter-spacing: .18em; text-transform: uppercase; color: var(--blue); margin-bottom: 20px; }
.ps-hero-title { font-family: Georgia, serif; font-size: clamp(40px, 5vw, 64px); font-weight: 700; letter-spacing: -.03em; line-height: 1.1; color: #fff; margin-bottom: 24px; }
.ps-hero-sub { font-size: 17px; color: #a8bfd4; line-height: 1.7; max-width: 620px; margin-bottom: 36px; }

.ps-belief { padding: 100px 0; background: var(--paper); }
.ps-belief-inner { display: grid; grid-template-columns: 1fr .75fr; gap: 80px; align-items: start; }
.ps-belief-text h2 { font-family: Georgia, serif; font-size: clamp(28px, 3.5vw, 42px); font-weight: 700; letter-spacing: -.03em; line-height: 1.2; color: var(--ink); margin-bottom: 24px; }
.ps-belief-text p { font-size: 15px; color: var(--muted); line-height: 1.75; margin-bottom: 16px; }
.ps-belief-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 32px; box-shadow: 0 12px 40px rgba(11,35,64,.07); }
.ps-belief-quote { font-family: Georgia, serif; font-size: 1.15rem; font-weight: 700; letter-spacing: -.02em; line-height: 1.45; color: var(--ink); margin-bottom: 16px; }
.ps-belief-attr { font-size: 11px; font-weight: 800; letter-spacing: .15em; text-transform: uppercase; color: var(--muted); }

.ps-channels { padding: 100px 0; background: #fff; }
.ps-channel-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 56px; }
.ps-channel-card { background: var(--paper); border: 1px solid var(--line); border-radius: var(--radius); padding: 32px 28px; transition: transform .3s ease, box-shadow .3s ease; }
.ps-channel-card:hover { transform: translateY(-4px); box-shadow: 0 16px 48px rgba(11,35,64,.09); }
.ps-channel-num { font-size: 11px; font-weight: 800; letter-spacing: .18em; color: var(--blue); margin-bottom: 16px; }
.ps-channel-card h3 { font-family: Georgia, serif; font-size: 1.2rem; font-weight: 700; letter-spacing: -.02em; color: var(--ink); margin-bottom: 12px; }
.ps-channel-card p { font-size: 13px; color: var(--muted); line-height: 1.7; }

.ps-creative { padding: 100px 0; background: var(--ink); }
.ps-creative-inner { display: grid; grid-template-columns: 1fr .6fr; gap: 80px; align-items: center; }
.ps-creative .section-label { color: var(--blue); }
.ps-creative-text h2 { font-family: Georgia, serif; font-size: clamp(28px, 3.5vw, 42px); font-weight: 700; letter-spacing: -.03em; line-height: 1.2; color: #fff; margin-bottom: 24px; }
.ps-creative-text p { font-size: 15px; color: #a8bfd4; line-height: 1.75; margin-bottom: 24px; }
.ps-creative-list { list-style: none; display: grid; gap: 12px; }
.ps-creative-list li { font-size: 14px; color: #c8daec; line-height: 1.6; padding-left: 20px; position: relative; }
.ps-creative-list li::before { content: "→"; position: absolute; left: 0; color: var(--blue); }
.ps-creative-platforms { display: flex; flex-direction: column; gap: 12px; }
.ps-platform-pill { background: rgba(255,255,255,.07); border: 1px solid rgba(255,255,255,.12); border-radius: 100px; padding: 10px 20px; font-size: 13px; font-weight: 600; color: #fff; text-align: center; }

.ps-pillars { padding: 100px 0; background: var(--paper); }
.ps-pillar-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 32px; margin-top: 56px; }
.ps-pillar { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 36px 32px; }
.ps-pillar h4 { font-size: 15px; font-weight: 800; color: var(--ink); margin-bottom: 12px; }
.ps-pillar p { font-size: 14px; color: var(--muted); line-height: 1.75; }

.ps-cta { padding: 100px 0; background: var(--blue); text-align: center; }
.ps-cta-inner { max-width: 640px; margin: 0 auto; }
.ps-cta h2 { font-family: Georgia, serif; font-size: clamp(28px, 3.5vw, 42px); font-weight: 700; letter-spacing: -.03em; color: #fff; margin-bottom: 20px; }
.ps-cta p { font-size: 16px; color: rgba(255,255,255,.8); line-height: 1.7; margin-bottom: 36px; }
.ps-cta .btn { background: #fff; color: var(--blue); }
.ps-cta .btn:hover { background: var(--ink); color: #fff; }

@media (max-width: 768px) {
  .ps-belief-inner,
  .ps-creative-inner { grid-template-columns: 1fr; gap: 40px; }
  .ps-channel-grid { grid-template-columns: 1fr; }
  .ps-pillar-grid { grid-template-columns: 1fr; }
  .ps-creative-platforms { flex-direction: row; flex-wrap: wrap; }
}

/* ── PAID SOCIAL PAGE ── */

/* Hero override — slightly different gradient feel */
.soc-hero { background: linear-gradient(160deg, #031a33 0%, #0b2340 60%, #0a1e38 100%); }

/* Platform cards — 3-column grid replacing channel grid */
.soc-platform-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin-top: 56px; }
.soc-platform-card {
  background: var(--paper); border: 1px solid var(--line);
  border-radius: var(--radius); padding: 32px 28px;
  transition: transform .3s ease, box-shadow .3s ease;
  display: flex; flex-direction: column; gap: 20px;
}
.soc-platform-card:hover { transform: translateY(-4px); box-shadow: 0 16px 48px rgba(11,35,64,.09); }

.soc-platform-header { display: flex; flex-direction: column; gap: 10px; }
.soc-platform-icon {
  width: 48px; height: 48px; border-radius: 14px;
  display: grid; place-items: center; flex-shrink: 0;
}
.soc-meta    { background: #1877f2; }
.soc-linkedin { background: #0a66c2; }
.soc-tiktok  { background: #010101; }

.soc-platform-name { font-family: Georgia, serif; font-size: 1.35rem; font-weight: 700; letter-spacing: -.03em; color: var(--ink); line-height: 1; }
.soc-platform-sub { font-size: 11px; font-weight: 800; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }

.soc-platform-function { font-size: 13.5px; color: var(--muted); line-height: 1.7; flex: 1; }

.soc-platform-tags { display: flex; flex-wrap: wrap; gap: 8px; }
.soc-platform-tags span {
  font-size: 11px; font-weight: 700; letter-spacing: .05em;
  padding: 5px 12px; border-radius: 50px;
  background: var(--sky); color: var(--blue);
  border: 1px solid var(--line);
}

/* Channels section bg override for Paid Social */
.soc-channels { background: #fff; }

/* Creative section bg is already handled by .ps-creative { background: var(--ink) } */

@media (max-width: 900px) {
  .soc-platform-grid { grid-template-columns: 1fr; }
}
@media (max-width: 600px) {
  .soc-platform-grid { grid-template-columns: 1fr; }
}

/* ── PROGRAMMATIC DISPLAY PAGE ── */

/* Hero — deep navy with subtle cool tint */
.prog-hero { background: linear-gradient(155deg, #021629 0%, #0b2340 55%, #071e3d 100%); }

/* Platform icon colors */
.prog-ttd  { background: linear-gradient(135deg, #0057ff, #003cbf); }
.prog-gdn  { background: linear-gradient(135deg, #4285f4, #1a73e8); }
.prog-abm  { background: linear-gradient(135deg, #0f766e, #0d6460); }

/* Channels section bg */
.prog-channels { background: #fff; }

/* ── YOUTUBE PAGE ── */

/* Hero — deep red-tinted navy */
.yt-hero { background: linear-gradient(155deg, #1a0a0a 0%, #0b2340 50%, #1c0f0f 100%); }

/* Format grid — same 3-col as channel grid */
.yt-format-grid { grid-template-columns: repeat(3, 1fr); }

/* Format badges — replace ps-channel-num */
.yt-format-badge {
  display: inline-block; font-size: 10px; font-weight: 800;
  letter-spacing: .14em; text-transform: uppercase;
  padding: 4px 10px; border-radius: 50px; margin-bottom: 14px;
}
.yt-badge-instream { background: #fee2e2; color: #dc2626; }
.yt-badge-infeed   { background: #dbeafe; color: #1d4ed8; }
.yt-badge-shorts   { background: #fce7f3; color: #be185d; }
.yt-badge-bumper   { background: #fef3c7; color: #b45309; }
.yt-badge-other    { background: #f3f4f6; color: #4b5563; }

/* Channels bg */
.yt-channels { background: #fff; }

/* Creative section inherits .ps-creative dark navy */

@media (max-width: 900px) {
  .yt-format-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .yt-format-grid { grid-template-columns: 1fr; }
}

/* ── DIGITAL OUT-OF-HOME PAGE ── */

/* Hero — deep charcoal with warm undertone, distinct from other pages */
.dooh-hero { background: linear-gradient(155deg, #0d0d14 0%, #0b2340 55%, #131020 100%); }

/* Format grid — same 3-col layout */
.dooh-format-grid { grid-template-columns: repeat(3, 1fr); }

/* Format icon — emoji/icon treatment replacing numbered badge */
.dooh-format-icon {
  font-size: 1.75rem; line-height: 1;
  margin-bottom: 16px; display: block;
}

/* Channels bg */
.dooh-channels { background: #fff; }

@media (max-width: 900px) {
  .dooh-format-grid { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 600px) {
  .dooh-format-grid { grid-template-columns: 1fr; }
}

/* ── PUBLICATIONS & CONTENT SYNDICATION PAGE ── */

/* Hero — warm deep navy, distinct editorial feel */
.pub-hero { background: linear-gradient(155deg, #080f1a 0%, #0b2340 50%, #0f1a2e 100%); }

/* Channel grid — same 3-col layout as other service pages */
/* (inherits .ps-channel-grid from shared CSS) */

/* Channels section bg */
.pub-channels { background: #fff; }

/* Creative section — slight warm tint on dark */
.pub-creative { background: linear-gradient(135deg, #060d19 0%, #0b2340 60%, #0d1525 100%); }

/* ── ABOUT PAGE ── */

/* Hero — rich navy, slightly warmer than service pages */
.about-hero { background: linear-gradient(155deg, #060e1c 0%, #0b2340 55%, #0a1628 100%); }

/* ── Story section ── */
.about-story { padding: 96px 0; background: var(--paper); }

.about-story-inner {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 64px;
  align-items: start;
}

/* Photo column */
.about-photo-col { position: sticky; top: 100px; }

.about-photo-placeholder {
  width: 100%;
  aspect-ratio: 3/4;
  background: #e8e4df;
  border-radius: var(--radius);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--muted);
  font-size: 13px;
  letter-spacing: .08em;
  text-transform: uppercase;
  font-weight: 600;
  margin-bottom: 20px;
  border: 1px solid var(--line);
}

.about-name-card {
  padding: 16px 0 0;
  border-top: 1px solid var(--line);
}

.about-name {
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
  margin-bottom: 4px;
}

.about-title {
  font-size: 13px;
  color: var(--muted);
  line-height: 1.5;
}

/* Story text */
.about-story-text h2 {
  font-family: Georgia, serif;
  font-size: clamp(24px, 3vw, 32px);
  font-weight: normal;
  color: var(--ink);
  margin: 0 0 28px;
  line-height: 1.25;
}

.about-story-text p {
  font-size: 16px;
  line-height: 1.75;
  color: #374151;
  margin-bottom: 20px;
}

.about-story-text p:last-child { margin-bottom: 0; }

/* ── Values section ── */
.about-values { padding: 96px 0; background: #fff; }

.about-values-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
  margin-top: 48px;
}

.about-value-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 36px 32px;
}

.about-value-icon {
  font-size: 20px;
  color: var(--blue);
  margin-bottom: 16px;
  display: block;
}

.about-value-card h3 {
  font-size: 17px;
  font-weight: 700;
  color: var(--ink);
  margin: 0 0 12px;
}

.about-value-card p {
  font-size: 15px;
  line-height: 1.7;
  color: #4b5563;
  margin: 0;
}

/* ── Numbers section ── */
.about-numbers {
  padding: 80px 0;
  background: var(--navy);
}

.about-numbers-inner {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 0;
  flex-wrap: wrap;
}

.about-stat {
  text-align: center;
  padding: 24px 48px;
}

.about-stat-num {
  font-family: Georgia, serif;
  font-size: clamp(36px, 5vw, 52px);
  font-weight: normal;
  color: #fff;
  line-height: 1;
  margin-bottom: 10px;
}

.about-stat-num span {
  font-size: 0.65em;
  color: var(--blue);
}

.about-stat-label {
  font-size: 13px;
  color: rgba(255,255,255,.55);
  letter-spacing: .04em;
  line-height: 1.4;
  max-width: 140px;
  margin: 0 auto;
}

.about-stat-divider {
  width: 1px;
  height: 60px;
  background: rgba(255,255,255,.15);
  flex-shrink: 0;
}

/* ── Responsive ── */
@media (max-width: 900px) {
  .about-story-inner {
    grid-template-columns: 1fr;
    gap: 40px;
  }
  .about-photo-col { position: static; }
  .about-photo-placeholder { aspect-ratio: 1/1; max-width: 240px; }
  .about-values-grid { grid-template-columns: 1fr; }
  .about-stat { padding: 20px 28px; }
  .about-stat-divider { display: none; }
}

@media (max-width: 600px) {
  .about-story { padding: 64px 0; }
  .about-values { padding: 64px 0; }
  .about-numbers { padding: 56px 0; }
  .about-numbers-inner { gap: 0; }
  .about-stat { width: 50%; padding: 20px 16px; }
}

/* ── WPFORMS DARK SECTION OVERRIDES ── */

/* Force light inputs inside the dark CTA/contact section */
.cta-section .wpforms-form input[type="text"],
.cta-section .wpforms-form input[type="email"],
.cta-section .wpforms-form input[type="url"],
.cta-section .wpforms-form input[type="tel"],
.cta-section .wpforms-form select,
.cta-section .wpforms-form textarea {
  background: #fff !important;
  color: #0b2340 !important;
  border: 1px solid rgba(255,255,255,.25) !important;
  border-radius: 6px !important;
  padding: 12px 14px !important;
  font-size: 15px !important;
  width: 100% !important;
}

/* Labels */
.cta-section .wpforms-form label,
.cta-section .wpforms-form .wpforms-field-label {
  color: rgba(255,255,255,.85) !important;
  font-size: 13px !important;
  font-weight: 600 !important;
  letter-spacing: .04em !important;
  margin-bottom: 6px !important;
}

/* Checkbox labels */
.cta-section .wpforms-form .wpforms-field-checkbox label,
.cta-section .wpforms-form .wpforms-field-checkbox li label {
  color: rgba(255,255,255,.75) !important;
  font-weight: 400 !important;
  font-size: 14px !important;
}

/* Submit button — match site's .btn style */
.cta-section .wpforms-form .wpforms-submit,
.cta-section .wpforms-form button[type="submit"] {
  background: var(--blue) !important;
  color: #fff !important;
  border: none !important;
  border-radius: 6px !important;
  padding: 14px 28px !important;
  font-size: 15px !important;
  font-weight: 700 !important;
  letter-spacing: .02em !important;
  cursor: pointer !important;
  width: 100% !important;
  margin-top: 8px !important;
  transition: opacity .2s !important;
}

.cta-section .wpforms-form .wpforms-submit:hover,
.cta-section .wpforms-form button[type="submit"]:hover {
  opacity: .88 !important;
}

/* Remove WPForms default container padding/border if any */
.cta-section .wpforms-container {
  padding: 0 !important;
  background: transparent !important;
  border: none !important;
}

/* Field spacing */
.cta-section .wpforms-form .wpforms-field {
  margin-bottom: 16px !important;
}

/* Placeholder text color */
.cta-section .wpforms-form input::placeholder,
.cta-section .wpforms-form textarea::placeholder {
  color: #9ca3af !important;
}

/* Error messages */
.cta-section .wpforms-form .wpforms-error {
  color: #fca5a5 !important;
  font-size: 13px !important;
}